Cookie Policy · Wildling
This page lists every cookie this site sets, why, and how to control them. We follow the Privacy and Electronic Communications Regulations 2003 (PECR) and ICO guidance.
What are cookies?
Small text files a website asks your browser to store. They let the site remember things between page-loads (your cart, your consent choice, your login state). Some are set by us, some by third parties we choose to use.
Categories we use
| Category | Purpose | Default |
|---|---|---|
| Necessary | Cart, checkout, consent state, security tokens. The site cannot work without these. | Always on |
| Analytics | Aggregated, anonymised page-view counts so we can see which products are popular and fix slow pages. | Off until you opt in |
| Marketing | Allows ads to be shown elsewhere about products you viewed (Meta Pixel, TikTok Pixel). Sends a hashed version of your email to those platforms when you check out, so we can measure ad performance. | Off until you opt in |
Specific cookies (and similar tech)
| Name | Set by | Purpose | Lifetime | Category |
|---|---|---|---|---|
| kx_cart | Wildling | Stores your cart contents | 30 days | Necessary |
| kx_consent | Wildling | Remembers your cookie preferences | 12 months | Necessary |
| __stripe_mid / __stripe_sid | Stripe | Fraud prevention during checkout | 1 year / 30 min | Necessary |
| _ga, _ga_* | Google Analytics 4 | Anonymised analytics | 2 years | Analytics |
| _fbp | Meta | Ad attribution | 3 months | Marketing |
| _ttp | TikTok | Ad attribution | 13 months | Marketing |
How to control them
The cookie banner shown the first time you visit this site lets you Accept all, Reject non-essential, or pick category-by-category. You can change your choice at any time by clicking cookie preferences. You can also clear or block cookies in your browser's settings — but if you block Necessary cookies the cart and checkout will not work.
Questions or complaints
Email hello@wildling.shop. You also have the right to complain to the ICO at ico.org.uk/make-a-complaint.